The work I do
STRATEGY
I’m a strategy chameleon. I’ve flexed my strategic scales over the years to adapt to a colourful variety of challenges—from corporate strategy and operating models, through to brand strategy, creative strategy, and on-the-ground activations. Some might say that this makes me fairly decent at most things. I’d argue that it makes me a specialist in creating interesting, tailored, useful strategies at lightning speed.
Brand strategy
Customer experience strategy
Creative strategy
Communications strategy
Connections strategy
Pitch strategy
SKETCHES
I have the delightful gift of being able to think in scribbles and sketches. I always take an analogue approach to strategy before chucking it into a document--it unlocks more intuitive, human, and interesting connections--and can adapt the output depending on the end goal, making the thinking in here 🧠 make sense out there 🌍.
Data summaries
Ideation
Strategy on a page
Workshop facilitation
Workshop illustration
SOCIAL CHANGE
I thrive in spaces where creativity and purpose meet. Business doesn’t operate in a vacuum; there will always be a social and environmental impact. So I look for ways to include and invite expansive thinking, actively avoiding being narrow-minded about how things are done, and always looking to collaborate with clients and teams who believe in business as a force for good.
Behaviour change
Business for good, CSR & role in society
Inclusive innovation
Financial inclusion
Theory of change
Women’s health
Clients
I’ve worked with a variety of clients, from start-ups to Fortune 500 companies, with deep experience across both B2B and B2C.
B2C
Banking
Consumer healthcare
FMCG
Insurance—short-term
& long-term
Retail
Rewards
Telecommunications
Women’s health
B2B
Asset management
Corporate & investment banking
Destination
Ecommerce
Fintech
Professional services
Real estate
Resources & mining
Telecommunications
Case studies
What people say about working with me
“The deep data understanding, creative intellect, cultural connections and seamless storytelling that Rhi can put together ensures the platform for creative work is set super high before the client even sees the first pretty picture. A real strategic force and brilliant partner to creativity.”
— Rich Hartle, Creative Director
“She consistently demonstrates deep curiosity and vast (and also niche!) knowledge of so many topics across business, culture, creativity, politics, and more. She then has a special ability to combine all of that with new information and synthesise it into sharp, intriguing, and unique strategies that propel teams into action and solve marketing problems.”
— Rinu Ogundeji, Strategist
“Her unique ability to visually map, simplify and play-back highly complex information is astounding. She is a key resource to have on any strategic project and always has a wealth of knowledge and deep insights that she expertly unpacks for business.”
— Gideon Cosme, Head of Brand at Discovery
“Rarely do you encounter minds quite like hers—one that combines analytical precision with genuine creative vision. It isn't just her intellect but how she harnesses it to create truly awesome strategic narratives. Her presentations are always so illuminating and enjoyable to listen to.”
— Allan Dickenson, Strategy Director
“Her ability to absorb tons of new information very quickly combined with her strategic brand and digital thinking makes her a valuable addition to any team. Rhi, goes above and beyond of what is asked for on projects, she is a team player.”
— Pundarik Ranchhod, Experience Design Director
“She has a unique skill set that combines left-brain analytical & strategic thinking with a very right-brain creative and visual approach that she would use to capture our workshops and her thinking on beautiful, expansive mind maps. I always really valued her input and challenges into our planning as it resulted in stronger plans.”
— Kate Evans, Global Senior Director, Marketing & Digital, Global Women’s Health Division, Perrigo
