Helping HSBC UK win with small businesses through better insight, more meaningful messaging, and creative output that feels more accessible and less corporate.

• Conducted research into UK small businesses using GWI data to supplement client-owned data.

• Spearheaded an audience ‘bible’ for small businesses including personas, needs, behaviours, and preferences, focusing on those UK small businesses with ambitions to start, those who have already started businesses, and those looking to take their business to the next level.

• Developed customer journey maps for UK small businesses researching their first or next banking partner.

• Helped design an overhaul of the HSBC UK app user experience for small businesses to increase conversions.

• Crafted an exciting, captivating creative platform for launching the new HSBC UK small business value proposition.

• Built a messaging framework for execution across defined channels.

• Collaborated with creative teams to generate campaign ideas and ‘big bang’ activations.

Focus areas