Instigator of Interesting Conversations & Driver of Ideas That Can Change the World
Born in Johannesburg. Based in London. Raised on Abba
and classic rock.
I became a strategist entirely by accident, but I remain an enthusiastic strategist because I’ve not yet found something else that tickles my brain sufficiently. I have over 10 years of experience in digging into piles of data, asking unexpected questions, wrestling with big hairy problems, and articulating solutions in beautiful, neatly formatted 16:9 slides.
I still don’t know how to fully describe to my dad what I do for a living; every brief and every client is a new adventure.* I like to describe it as helping the people inside businesses solve old problems in new ways, or find new challenges to be cracked, using creativity, data, and a sense of humour.
In every interaction and project, I aim to leave people feeling intrigued, inspired, excited, and invited to take their own steps to make good things happen. For themselves, for business, for society.
*Of treachery or treasure TBC.