HSBC GLOBAL

Asserting HSBC’s status as an international banking superpower for the world’s most influential individuals and organisations.

Repositioning the bank globally to target elite audiences through premium brand cues and standout propositions.

• Led the international brand repositioning for HSBC’s global wealth proposition.

• Co-directed the repositioning of HSBC as a prestigious global investment banking superpower, to compete with the likes of Morgan Stanley and Goldman Sachs.

• Led the development of HSBC’s international value proposition for B2B banking.

• Provided oversight and strategic alignment regarding the creation and delivery of thought leadership publications and reports.