
I want to do cool things with great people
So in everything I do, I try to stick to these fundamentals
01
HUMANITY AS A NON-NEGOTIABLE
Choose empathy
The best work comes from starting with a deep appreciation of what it means to be human—all of the beauty and mess and complexity—and the compassion, experience, and insight that comes with it.
02
CURIOSITY AS A DRIVING FORCE
Be hungry,be brave
It’s easy to stick to the well-trodden path, but that’s not where the really tasty stuff lies: reframe the problem, ask stupid questions, feel ok with not having all the answers, and look for inspiration everywhere (you’ll always find it).
03
BALANCE AS A MOTIVATOR
Have a think on it
Sometimes you need to work hard and sometimes you need to work smart. Robust data is key, but gut feel matters too. Have strong opinions; hold them lightly. Know when to keep pushing, and when to let go.
04
Stay weird
NON-CONFORMITY AS A SUPERPOWER
Your you-ness is what makes you so remarkable: your interesting experiences, your fresh perspectives, your powerful gut instinct – all worth trusting, and all worth cultivating so that we don’t all become a murky plasticine grey ball of mediocrity.
Image credit: Mateusz Feliksik